Bryn Mawr , PA , May 30, 2006. Piccolini ( http://www.piccolinionline.com/ ) today announces a new gift registry service designed to make gift buying simple and convenient. Owned and operated by Jessica Troiano , Piccolini is a locally-owned, independent boutique physically located in Bryn Mawr and virtually located on the World Wide Web as www.PiccoliniOnline.com.

Customers can set up a gift registry in-store or directly from PiccoliniOnline.com using convenient Add-to-Registry Buttons. Friends can then login to the registry to view the list of pre-selected gifts and make a purchase on-line or by calling a Piccolini directly. All purchases are automatically removed from the list to eliminate duplicate gifts. The gift registry can be used for a variety of occasions, from baby showers to birthdays and takes the guesswork out of gift buying.

Piccolini can be described as a “Baby Lifestyle boutique offering modern and stylish baby and toddler furniture, gear, clothing and accessories.” Troiano explains, “We distinguish ourselves by offering a bit less of more items that may be necessary to the modern parent or parent-to-be. We offer more clothing essentials, toiletries, etc. that some of our competitors do not.”

The online presence does not mean loss of service; Piccolini is making a name for itself by providing superior personal customer service including personal communication from the owner of the company, not some faceless, nameless customer service representative.

In deciding to offer a registry service Troiano noted that “baby registries are hugely important to new parents and expecting parents” and wanted to be able to offer this service to Piccolini customers as a one-stop shop for them and their friends and family. “We have already seen the fruits of joining with eWish -- we have wider geographic exposure due to the availability of an online registry and customers really enjoy that convenience.”

The eWish gift registry system (http://www.ewish.com) also contains many useful features such as an on-line photo album, RSVP service and E-notification system. For example, customers can use the online photo album to share pictures with friends and family. They can send messages to friends using the E-notification system. To protect their privacy, an optional guest password can be assigned to limit access.

Registrants that sign up at Piccolini will be happy to know about the registry completion service offered by the store whereby the registrant is afforded the opportunity to take advantage of a 10% discount on a one-time purchase of any or all remaining items on their registry once their baby is born.

eWish.com is a leading provider of private label gift registry systems for on-line and off-line merchants. Its system can be quickly integrated with a merchant's retail store, web site or mail order operations, and has a number of unique features such as guestbook, RSVP system, and on-line photo album.

“We have many happy customers and gift purchasers who love our products and our registry services.”

Piccolini is at 932 W. Lancaster Ave. in Bryn Mawr; 610-527-4505, www.piccolinionline.com.

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Available for Interview: Piccolini: Jessica Troiano, (610) 527-4505, info@piccolinionline.com,
eWish.com: (203) 252-5041, http://www.ewish.com